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Marketing Campaign Tracking

What Process It Enforces

SpudERP’s Marketing Campaigns module enforces a data-driven marketing tracking process:

  • Log every marketing effort — email, direct mail, Google Ads, social media, and more.

  • Tie each campaign to leads and opportunities as they progress through the sales pipeline.

  • Analyze campaign performance based on actual revenue impact, not just clicks or impressions.

  • Identify which campaigns drive sales and which need adjustment.

How It Integrates

  • CRM / Sales Activity: Campaign leads automatically flow into CRM for tracking and follow-up.

  • Quoting: Leads that request quotes are tagged back to the originating campaign.

  • External Marketing Tools: Can integrate with platforms like MailChimp, Google Ads Manager, or CRM imports to automate campaign lead capture.

Data It Collects

  • Campaign type (email, postcard, paid ad, etc.)

  • Campaign cost

  • Number of leads generated

  • Lead-to-opportunity conversion rate

  • Revenue attributed to each campaign

How It Drives Action and Efficiencies

  • Highlights the true ROI of each marketing effort based on sales outcomes.

  • Helps marketing and sales collaborate more effectively with clear attribution.

  • Reduces wasted spend on low-performing campaigns.

  • Enables smarter marketing decisions to increase lead volume and deal quality.

Dashboards and Reports

  • Campaign ROI Dashboard (cost vs. revenue per campaign)

  • Lead Source Attribution Report

  • Conversion Funnel Report (lead to opportunity to closed deal)

  • Campaign Cost per Opportunity Report

  • Marketing Budget Effectiveness Tracker

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