SpudERP
Know What’s Working. Fix What’s Not.
SpudERP’s Marketing Campaign module connects every marketing effort to real sales outcomes—so you can stop guessing and start investing where it counts.
What It Does
Logs all campaigns—email, direct mail, paid ads, social, and more
Tracks lead flow from first contact through the sales pipeline
Measures ROI by tying revenue back to specific campaigns
Identifies which efforts drive high-quality leads and sales
How It Integrates
CRM / Sales Activity – Campaign leads auto-sync into the CRM for tracking and follow-up
Quoting – Leads that request quotes are linked to their source campaign
External Tools – Integrates with MailChimp, Google Ads, and CRM imports for automated lead capture
Data It Tracks
Campaign type and cost
Number of leads generated
Conversion rate (lead → opportunity → closed deal)
Revenue attributed to each campaign
Why It Matters
Shows true ROI beyond impressions and clicks
Helps align marketing and sales with shared attribution data
Reduces wasted spend on underperforming campaigns
Guides better decisions to improve lead quality and volume
Dashboards & Reports
Campaign ROI Dashboard – Cost vs. revenue per campaign
Lead Source Attribution Report – Understand where leads originate
Conversion Funnel Report – From campaign to deal
Cost per Opportunity Report – Real metrics, not guesses
Budget Effectiveness Tracker – Make smarter spend decisions