As a non-profit working to bring awareness of healthy and accessible local food to the Flint community, the Flint Fresh team needed a mobile application that would help drive consumer awareness and usage. The app needed to send out notifications, promotions, and rewards to consumers, as well as allow them to complete an assortment of objectives in order to earn rewards and/or discounts to be used at their next visit to the Flint Fresh Mobile Market.
Flint Fresh is a non-profit market whose mission is to bring sustainable access to healthy food to the Flint community by increasing their access, affordability, and personal responsibility, while also helping local farmers and growers.
Spud developed a web application that controls the content of a mobile app that was developed with the goal of driving consumers to the Mobile Market through the mean of notifications, promotions, and rewards. The web application allows the Flint Fresh team to create campaigns for the mobile app. Campaigns allow the consumer to complete the objective and earn a predetermined reward to spend at the Mobile Market. The Campaign objectives consisted of taking a survey or watching educational videos to earn a reward that was created by the Flint Fresh team in the web application. The Flint Fresh team can upload a video to the web application and associate the video to be viewable on the app, part of a campaign or archive it for a later time. The surveys are uploaded in CSV format by the Flint Fresh team that will be sent out on a campaign in a question wizard on the app. The web application has the option to download the results of the surveys that have been submitted and the campaigns that have been completed to track trends.
Driven by consumer notifications, promotions, and rewards, the web application allows the Flint Fresh team to create campaigns for the mobile app. The consumers are able to complete objectives in order to earn predetermined rewards to spend at the Mobile Market, and these objectives consist of things such as taking surveys or watching educational videos. The Flint Fresh team has the ability to upload videos to the web app and associate the video to be viewable on either the app, part of the campaign, or they can archive it for a later time. Surveys can be uploaded in CSV format to be sent out on a campaign in a question wizard through the app, downloaded to show the results of surveys and completed campaigns in order to track trends.
The Flint Fresh Mobile Market team now has the tool needed to help bring awareness to their program through the access of a mobile app.
- Ability to reach out to the consumer audience without tracking the individual consumers
- Ability to create and track campaign rewards
- Ability to track trends in consumer activity, trends from surveys, campaigns completion, trends in coupon rewards