Case Studies

ACDelco International Multi-language Parts Catalogs

Company Information

ACDelco is the premier supplier of GM Original Equipment automotive replacement parts. They offer 90,000+ auto parts across 37 product lines, and their products can be found around the globe. As a global leader in automotive replacement parts and related services, their focus has always been on building a reputation as the number-one source for quality auto parts.


Partnering with MSX International (ACDelco’s engineering services supplier), Spud Software developed ACDelco’s first electronic composition system to automate the generation of multi-language and region specific International Parts Catalogs. The project was awarded to Spud Software due to our unique solution for parsing raw parts data from ACDelco’s engineering database and composing in the horizontally aligned format used by retail automotive parts catalogs. The catalogs were made available in Spanish, French, German, Italian, Japanese and Arabic.

Spud Software also developed a website catering to AC Delco’s dealers. This site allowed access to information on promotions and tech supplies, and is also used as a portal for the dealer to access their dealer ordering system. The site was created with the ability to upload and randomize pertinent news articles and YouTube videos for the dealers upon logging in. We are now in the process of converting the system to WordPress to make it easily manageable from an internal standpoint and we will be working on custom programming to tie into the site.


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