SendJim: Automates Marketing to Massively Grow your Small Business
Joshua Latimer, founder of SendJim, has a passion for helping small businesses recognize their potential. In the beginning of his journey, he started his own small business from nothing. He was able to grow his startup window cleaning company to over $150,000 a month, he then sold it to begin his mission for helping other small businesses prosper. Josh now works with his clients at SendJim to help them understand the importance of properly following up and engaging their biggest asset, their current customers, and showing them a clear path to more money and referrals by simply loving their clients better. By hyper-targeting with direct mail, SendJim can help to grow businesses through specified marketing and bring in new clients that the company would otherwise miss.
SendJim is a revolutionary software platform that automates marketing of small businesses. By using features that Spud has helped design for SendJim, it saves companies precious time by taking a few minutes to set everything up with the client, then shouldering the hard work for their customized campaigns. Essentially they are "converting leads into sales" with their marketing strategy. While Josh had the dream, Spud Software had the solutions.
“As an entrepreneur it is a huge relief to have a company like Spud Software to partner with. Their team feels like an extension of my team and things run so much better that way. They are invested in our project and have a genuine passion in its success.” – Joshua Latimer
What is the relationship between Spud and Send Jim?
SendJim wanted to simplify customer follow-up with a software solution that automates their client’s responses to customers. In search for a software solution, Joshua Latimer originally approached an off-shore company to save on costs and solve their software goals. With multiple undesired results with that company, he then approached Spud Software. Spud was able to assist him with the project requirements, implement, and then roll-out the completed software with both reasonable pricing and timing. Spud Software excelled by providing more than just step-by-step coding instructions that you would see from an off-shore company. SendJim needed a business automation tool for regular people and that is exactly what they received from Spud. It was hand built for small business professionals as a way to increase their customer loyalty and engagement, as well as follow up. Their belief is “You don’t have time to follow up with every single prospect or client, but 'Jim' does.”
“One of my business philosophies is to chase relationships first rather than money. The money always comes as a by-product of deep relationships. Our partnership with Spud is a perfect example of long term and profitably thinking.” – Joshua Latimer
Spud’s Addition to the Send Jim Dream
The initial features of the software enabled users to take pictures of houses from the street and automatically mail a postcard from the mobile app that includes a picture of their house, along with approximate pricing for the job. This marketing strategy has been highly successful for businesses to interact with the neighborhoods of potential clients, but Spud continually works to integrate SendJim with other software packages to provide more functionality for their current customers. SendJim has a public Application Programming Interface (API) and is integrated with multiple customer relationship management (CRM) technologies. SendJim also has app capabilities on Zapier and a Chrome Extension Tool, as well as availablity on GooglePlay and iTunes.
SendJim software was created in three phases; each ones’ capability surpassing the last. The first phase was for both web mobile apps that allowed user a simple way for users to reach out to potential customers and also follow-up with current and potential customers by sending emails and postcards.
During the second phase, Spud improved upon the software to include additional mailing types. For example, you can send brownies, gift cards, and popcorn to your customers. Or you can send them a custom letter or high quality greeting card.
Finally, phase three has been the ultimate improvement! Spud added an amazing tool which allows the business owner to circle entire areas on a map to automatically send mailings. This can be done on a large scale (an entire neighborhood) or pinpointing specific houses on the map (such as only houses with pools). This has caused a lot of excitement among small business who can now target neighborhoods with mailings without sending out salespeople on foot. Further improvements included Neighbor Mailing (Five-Around). Forget about manually walking a neighborhood to boast your latest work. Instead SendJim can automatically send postcards to the neighbors once the work is complete. Starting with this release the system can automatically send a custom mailing to the clients nearest neighbors! It can include a picture of the work done from the customer and testimonial. Lastly, the API is available to use with your favorite CRM. Within your CRM, users can now send a Send Jim Mailing once a job is complete without having to log into the SendJim application separately. Users can also import their customer list from the CRM into SendJim with the click of a button.
“The level of planning and detail that goes into each product or feature that we build is extraordinary. Spud has extensive systems and procedures for guaranteeing every aspect has been covered. I am not a detail guy myself and it is a huge advantage for me to have a team like Spud to make sure our final product is flawless." – Joshua Latimer
Spud has genuinely appreciated working with Joshua and his team at SendJim; they make working with them easy and fun. What they do for small businesses is nothing short of amazing and it is great to be part of making their vision a reality. The video posted below shows just how impressive, entertaining and enjoyable their team is to work with.