On April 21, 2015, Google made some changes that could affect how your business ranks in search results. Dubbed “Mobilegeddon” by some bloggers, it all comes down to whether your website is mobile-friendly. If it is, you have no worries; if not, you have a little tweaking to do. There are a variety of factors that go into how high a website ranks in a search. In fact, a lot of companies invest big bucks in search engine optimization (SEO), which is a careful manipulation of the factors effecting search result placement. Mobile-friendliness is a new factor in the mix, thanks to an algorithm Google added this month, that basically pushes mobile-friendly websites higher in the search results. Why does this even matter? Well, a key objective, assuming you want people to be able to easily access your website, should be for your business shows to show up at or near the the top of a search results' list. Think about it; when you search for something or “Google” it, you are probably going to click one of the top results. That ranking is important.
Just because people can get to your website from a smart phone does not mean that your site is actually mobile friendly. If you're not sure whether your site is, don't worry, a lot of people, who farm out website services do not know how to answer that question. The great news is it's relatively simple to find the answer. Google set up alinkthat allows you to plug in your webpage and get the answer in a matter of seconds. If your site is not mobile friendly, it is fixable. You may need a little help making the adjustments, but it is absolutely do-able.
While this may seem like a pain in the neck, it is actually intended make life easier for your customers, who probably prefer to connect to websites that will cause them the least amount of frustration possible when they are on their mobile devices. And, according to a recent Forbes magazine article, the fact is, consumers are increasingly making purchases and making decisions about purchases or services on their mobile devices.
The article’s author, John Rampton goes so far as to suggest that the algorithm provides an opportunity for businesses of all sizes to develop better communication and foster stronger relationships with customers. Small businesses, which tend to be better poised to initiate more personal relationships with clients, are even better served by jumping on the mobile-friendly bandwagon.
Any successful enterprise begins with goals. When Dennis Schaefer started a web-based program called “Visible Builder”, he set one year goals. Dennis never imagined he would double those goals by the end of his first year, but that is exactly what he is doing. In fact, Dennis achieved those first year goals in the Visible Builder’s first eight months.
What makes Dennis’s success story even better is that the driving motivation behind “Visible Builder” has always been to help other small businesses grow and thrive. Dennis first came up with the idea for Visible Builder when he attended a trade show for residential construction companies. Smaller builders in attendance shared the same frustration: They were having trouble competing for customers with larger companies. One key area that seemed to be affecting most of them was social media. Large companies had the resources, staff and know-how to manage social marketing campaigns. Many smaller operators had only a nodding acquaintance with facebook, Twitter, LinkedIn or other social media platforms.
Being a licensed builder in the state of Michigan for more than 34 years, Schaefer understood the pain of his peers, and decided to do something about it. After jotting down a lot of notes, Schaefer brought his idea to Spud Software’s developers, and the Visible Builder was born.
Visible Builder is a web-based program that maintains various social media profiles and handles daily posts for construction professionals. Builders submit photos and news about their business once a month, then Visible Builder posts the content to social networks twice a week. Visible builder also provides reputation monitoring and search assistance, and collects customer testimonials.
Dennis says, “The initial reaction has been even better than expected…Everyone loves the concept and the program’s simplicity.” Everyone also loves a good success story; and the Visible Builder is the best kind, because Dennis shares his success with his clients.