As a software company, it is our job to keep up to date on the latest technology trends. However, we know that understanding technology is also important for businesses of all sizes and we're here to help. We've compiled a list of just a few technology trends that may have a significant bearing on, not only your business but, in some cases, your everyday lives.
The Use of Video Content, Especially Live Streaming
While video has always been a powerful business tool for marketing and training, advances in the past few years have turned this medium into a vital tool for companies worldwide. More users access the internet on mobile devices and are now using better internet connections, giving more immediate and better quality access to video resources. This means live streaming and video services are being utilized on a diverse range of platforms and have become more efficient for all users. Knowing how to take advantage of this trend could be highly valuable to your company.
Big Data and Visualization Are Meaningful and Actionable
While "big data" isn't a new buzz word, it's still important to businesses today. Advances in technology are moving big data toward more actionable uses. As companies continue to invest in their systems and upgrade to solutions that collect more customer data, the market is emerging with software and analytics platforms that generate more meaningful, accurate and actionable visualizations. This means knowing your customer base better and being able to tailor your solutions to their needs.
A "little app" called Pokémon Go brought worldwide attention to augmented reality. Millions of users came together for a shared physical/digital hybrid experience. We're still in the early stages of virtual and augmented reality, but we're seeing signs of an emerging technology that blurs the line between the physical and digital realms. This has the potential to grow into a much larger trend with applications across multiple industries.
Have you noticed that even refrigerators now have access to the Internet? Your TV has built in wifi accessibility? This is known as the Internet-of-Things - where everyday items are now becoming connected to "smart" technology. As this trend grows, we could see groups of appliances and devices linked together to create a "smart home" that can be controlled as a system. This has the potential to revolutionize how we engage with our physical environments and interact with one another.
If you're interested in learning more about technology trends or how they can affect your business, give us a call. We love helping businesses embrace the latest technology, to not only succeed, but better serve customers and the community.