The process of developing a mobile app is very exciting. However, before we can start creating the app, there are decisions that must be made as to whether to go with a native app or a web app.
What are native and web apps and how do they differ?
A native app is an app that is developed for one particular mobile device and is installed directly onto that device. These apps can be downloaded through app stores such as the Google Play marketplace, Apple App Store, etc.
A web app is an internet-enabled app that is accessible through the mobile device’s web browser.
Which One Is Better?
Depending on your end goals, there are a few things to consider when deciding on the right app for your purpose:
Do you want personalization and targeting?
If you are looking for personalization and targeting of users on your mobile app, a native app is the way to go. Since a native app is always tied directly to the user’s mobile device, it creates opportunities for targeting and creating enhanced user experience, including personalization.
Updating native apps require end-user approval prior to receiving the update and having access to the most recent functionality available. Web apps do not require as much work, and might be best to ensure your users are accessing the most recent, updated version of your app.
If you are trying to reach a broad audience with a wide range of mobile devices, a web app is the right route. Web apps are created to be compatible across all devices, whereas native apps require a separate version created for each individual device.
Web apps require internet connection, so once your mobile device is no longer connected, your web app will not be available until you reconnect. Native apps, on the other hand, can be designed to provide offline access to content and perform functions without a network or wireless connection.
In conclusion, the debate between which type of app is better continues, but thankfully each type serves its own purpose and has its own advantages. We can help you determine which type of app is the best choice to achieve your end goals. Feel free to give us a call at 810-695-0001. We would be happy to create your mobile app for you.