On April 21, 2015, Google made some changes that could affect how your business ranks in search results. Dubbed “Mobilegeddon” by some bloggers, it all comes down to whether your website is mobile-friendly. If it is, you have no worries; if not, you have a little tweaking to do.
There are a variety of factors that go into how high a website ranks in a search. In fact, a lot of companies invest big bucks in search engine optimization (SEO), which is a careful manipulation of the factors effecting search result placement. Mobile-friendliness is a new factor in the mix, thanks to an algorithm Google added this month, that basically pushes mobile-friendly websites higher in the search results.
Why does this even matter? Well, a key objective, assuming you want people to be able to easily access your website, should be for your business shows to show up at or near the the top of a search results' list. Think about it; when you search for something or “Google” it, you are probably going to click one of the top results. That ranking is important.
Just because people can get to your website from a smart phone does not mean that your site is actually mobile friendly. If you're not sure whether your site is, don't worry, a lot of people, who farm out website services do not know how to answer that question. The great news is it's relatively simple to find the answer. Google set up a link that allows you to plug in your webpage and get the answer in a matter of seconds. If your site is not mobile friendly, it is fixable. You may need a little help making the adjustments, but it is absolutely do-able.
While this may seem like a pain in the neck, it is actually intended make life easier for your customers, who probably prefer to connect to websites that will cause them the least amount of frustration possible when they are on their mobile devices. And, according to a recent Forbes magazine article, the fact is, consumers are increasingly making purchases and making decisions about purchases or services on their mobile devices.
The article’s author, John Rampton goes so far as to suggest that the algorithm provides an opportunity for businesses of all sizes to develop better communication and foster stronger relationships with customers. Small businesses, which tend to be better poised to initiate more personal relationships with clients, are even better served by jumping on the mobile-friendly bandwagon.