Although coupons are an old strategy, they’re still a big player in sales. Today’s businesses are using beacons to send coupons directly to a person’s phone when they approach a particular product. So let’s say, for example, a shopper is looking at a pair of new Nike basketball shoes. If your business has a coupon for those shoes, the beacon can wake up the mobile app and present a personalized coupon to that customer for those shoes.
Sometimes there are simply too many customers and not enough representatives available to help. By placing a beacon near hot products, it can cause a user's mobile phone to be a virtual sales agent, providing valuable product information. So in a sense, your beacons become a part of your sales team.
Having the ability to guide someone through your store or your business is a huge bonus. By using beacons, businesses are literally walking customers directly to the products they are looking for. If you have a large warehouse you can use way-finding capabilities, allowing people to find what they are looking for in a timely manner. You’d be surprised how many potential customers end up leaving when they can’t find what they are looking for. Not everyone wants to spend half their day shopping.
Beacons are a huge bonus when developing a mobile app for your business. Whether you are a small business or fortune 500 organization, there are many tricks and strategies for improving your customer’s experience with the use of beacons on your mobile app.