Focus on Consumer Experience
For a long time, business mobile apps were simply a platform to market their products. That’s no longer the case. Now businesses have to focus on a consumer’s complete experience when they use their mobile app. From the first time a user opens your app to the time they convert, the entire experience must fit the consumer’s needs. We predict that more emphasis will be placed on consumer experiences and improving that experience within businesses’ mobile apps.
Thanks to the ability to customize your mobile app exactly the way you prefer, you’re able to garner more critical data from users from your mobile app. This critical information can be quite useful, and we predict it will be used to enhance company’s retargeting campaigns. By building in features to track usage, businesses will be able to track behavior and create retargeting messages that are more relevant to that specific consumer.
According to a recent study by the Interactive Advertising Bureau (IAB), 48% of consumers admitted to accessing videos through mobile apps while only 18% preferred watching videos from a mobile website. Mobile app development, as we mentioned earlier, will continue to put more emphasis on the consumer’s experience, and we predict video to be a big part of this.
So those are the big 3 new trends we see hitting business mobile app development heading into 2016. Of course, there will be many other changes and new trends popping up, but many of the new strategies will have a lot to do with our first trend, which is improving the consumer’s experience with your brand’s mobile app.
Looking for help with your mobile strategy in 2016? Give us a call at 810.695.0001 or shoot us an email to find a time that works good.